Google Rises After Creating Holding Company Called Alphabet

Inside Google's New Company Called Alphabet

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Google Inc. rose after reorganizing into a holding company called Alphabet Inc., breaking out its main Web operations from ambitious new endeavors such as research lab Google X and Calico, which seeks to extend human lives.

The structure, announced Monday, will give greater clarity into how Google invests in various ventures, including driverless cars, high-speed Internet service and health-related technologies. It also makes it easier to make any future acquisitions or potential divestments.