Can a Bunch of Doctors Keep an $8 Billion Secret? Not on Twitter
- Novo Nordisk’s Victoza study details leaked at medical meeting
- Diabetes group asked attendees to hold results in confidence
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In New Orleans Monday, a major medical organization attempted a feat perhaps as hard as treating the disease doctors were there to discuss. They asked a packed convention hall of attendees not to tweet the confidential, market-moving data they had flown in to see.
It didn’t work.