There's a Reason New ETFs Look Too Silly or Complex
Funds tied to millennials, among other fads. But there's money to be made.
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When it comes to new exchange-traded funds, investors are doing a lot of eye-rolling and head-scratching. And rightfully so.
Out of the 72 ETFs created this year, most either have an overly complex design or track a trendy (yet less than substantive) theme. This is illustrated by looking at the last 10 ETFs to roll out: