Swiss Watch Brand Maurice Lacroix Up for Sale on Franc Surge

Matthew Lloyd/Bloomberg

The Swiss watch slowdown has claimed a new victim.

Maurice Lacroix, a brand that delivers 90,000 timepieces a year, has been put up for sale by owner DKSH Holding AG as the surge in the Swiss franc and a slump in demand from Asia weigh on the business. DKSH aims to find a buyer for the unit this year, Dominique Nadelhofer, a spokesman, said by phone Monday.