Pursuits

Stewart's Advertisers Are Excited for a New Beginning

Jon Stewart. Photographer: Stephen Lovekin/Getty Images for Comedy Central

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Jon Stewart fans started grieving six months ago, when he announced his retirement from “The Daily Show,” and won’t know what to do with themselves after he signs off tonight. But advertisers have a few ideas.

Stewart’s somewhat hipper, two-decades younger successor, Trevor Noah, could create new opportunities for them and broaden viewership for a program whose audience’s median age is 46.