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Lego Profit Jumps 31% as Video Game Boosts Toymaker's Sales
- Sales rise 25% as block maker outpaces rivals Mattel, Hasbro
- Dimensions game combines computer game with plastic figures
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Lego A/S said net income jumped 31 percent last year as a new video game helped Europe’s biggest toymaker combine traditional brickbuilding with console playing.
Net income rose to 9.2 billion kroner ($1.34 billion) in 2015 from 7 billion kroner a year earlier, the Billund, Denmark-based company said Tuesday. Profit outpaced sales, which expanded 25 percent to 35.8 billion kroner.