YP Plans First-Round Bid for Yahoo

  • Online directory said working with Goldman Sachs on strategy
  • YP Holdings separated from Yellow Pages print business in 2015
Lock
This article is for subscribers only.

YP Holdings LLC, the digital advertising business of what was formerly called Yellowpages.com, plans to submit a first-round bid Monday to merge with Yahoo! Inc., people familiar with the matter said.

YP is working with Goldman Sachs Group Inc. to investigate a variety of strategic alternatives, which could include acquiring smaller firms or selling itself, said the people, who asked not to be identified because the negotiations are private.