The Five Biggest Myths About Saving Money, According to a Millennial

Investing's simpler than it looks, says Ethan Bloch, so young people should chill.

The Digit office.

Source: Digit
Lock
This article is for subscribers only.

Ethan Bloch has some financial advice for his millennial peers: “Just have your f------ latte!”

The 30-year-old founder of Digit, an online financial company, can get heated about espresso drinks when discussing the clichéd financial advice given to his generation. In this case he is peeved about the “Latte Factor,” a term popularized by the author David Bach to signify how people can save by cutting back on little things. Bloch doesn’t buy it. “Just having that conversation in your head and using self-control over $3 is time and energy misspent,” he says.