Fashion
What the Target Collaboration Means for Lilly Pulitzer
Lilly's taking the beach party to the masses
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Lilly Pulitzer’s much-hyped collection for Target attracted a mob of fans at its pop-up shop in New York City on Thursday, as hundreds lined up to browse racks of tops and dresses with playful, colorful prints. Even with a five-item limit, much of the merchandise was out the door by mid-afternoon.
The limited-edition line of Lilly Pulitzer clothing, beauty products, and home goods will hit Target's store shelves on Sunday, following three months of anticipation and fanfare. Stores will open at their regular times, while Target's online shop will begin selling the items sometime in the early morning.