Whole Foods Tests Discount Card as Sales Gains Slow
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Whole Foods Market Inc., facing intensifying competition from organic and natural-food chains, is testing a loyalty program that gives customers a 10 percent discount on its “365” private-label line of groceries.
America’s largest purveyor of natural foods is testing the the Hello 365 loyalty program in eight stores in Illinois, Indiana and Florida, Liz Burkhart, a spokeswoman for the Austin, Texas-based company, said in an interview. She said the program will encourage shoppers to try more 365 Everyday Value items, which include cereal, vitamins, milk and frozen pizza.