Apple Overtakes Coca-Cola as World’s Most Valuable Brand
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Apple has unseated Coca-Cola as the world’s No. 1 brand, as the company founded by Steve Jobs is a leader in design and performance, according to a study of the Top 100 brands by Interbrand Corp.
Apple Inc.’s brand value jumped 28 percent to $98.3 billion and Google Inc.’s rose in second place at $93.3 billion. The Coca-Cola Co. name slipped from the top spot after 13 years to third place at $79.2 billion.