Zynga Releases Mobile Game From ‘Draw Something’ Creators
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Zynga Inc. released “What’s the Phrase,” a word game for Apple Inc. iPhones, as it seeks to build hit titles for mobile devices to counter slowing demand for social applications played on Facebook Inc.
The new game is the first app developed by the team behind the popular game “Draw Something” since Zynga acquired OMGPop Inc., the creator of that game, a year ago, Chief Operations Officer David Ko said in an interview this week.