Purdue Pill May Force Zogenix’s Rival Drug Off Market

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Purdue Pharma LP plans to apply for regulatory approval of a tamper-resistant competitor to Zogenix Inc.’s powerful pain pill, a move that could get its rival’s drug pulled from the market by U.S. regulators.

Purdue’s experimental drug hydrocodone bitartrate met the goal of reducing chronic low-back pain in a final-stage trial, the closely held company said today in a statement. Purdue’s pill is hard to crush and snort or inject, while Zogenix’s Zohydro ER doesn’t have abuse-deterrent features.