German Web Portal Operator Unister Said to Plan Sale

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Unister Holding GmbH, a German operator of Internet portals for travel and finance products, hired Jefferies Group LLC to find a buyer, according to people familiar with the process.

The company, known for hiring celebrities including soccer star Michael Ballack to woo users to websites such as holiday-booking service ab-in-den-urlaub.de, may be valued at as much as 1.5 billion euros ($2.1 billion), said one of the people, who asked not to be identified discussing a private matter. Unister will probably attract interest primarily from private-equity firms, the people said.