Google Unveils New Advertising Tools for Marketers on YouTube
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Google Inc.’s YouTube wants to alleviate any concerns by advertisers that their promotions are reaching the right people.
The world’s largest search provider unveiled a new service that guarantees audiences on the video-sharing feature at its Brandcast event in New York yesterday. The new offering, called Google Preferred, packages the top 5 percent of content on YouTube for 14 different areas. Initial partners include Johnson & Johnson and Heineken NV, along with agency DigitasLBI, according to Robert Kyncl, head of content at Google.