McDonald’s Is Not Quite Lovin’ Burger King’s ‘McWhopper’ Plan
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McDonald’s Corp. gave a cool reaction to Burger King’s proposal to sell a hybrid “McWhopper” sandwich for charity, suggesting the two companies should aim higher in an attempt to “make a difference.”
Burger King made the proposal on Wednesday in an open letter to its long-time rival, calling it a cease-fire treaty. The idea was to create a combination of each company’s signature burger -- Big Mac and Whopper -- and sell it at a pop-up restaurant in Atlanta for one day. The proceeds from the McWhopper diplomacy would go to a charity that promotes world peace. Burger King said it was an attempt to set aside the burger wars for one day, for a good cause.