Pursuits

Tesla Kicks Off China Sales This Month With Musk Helming

Lock
This article is for subscribers only.

Tesla Motors Inc., the electric-car maker, starts delivering its luxury sedans in China this month and said the company’s co-founder, billionaire Elon Musk, will be there to kick off the effort.

“We’re going to be doing our first customer deliveries later this month. Elon is going to be doing that personally,” Simon Sproule, Tesla’s vice president of marketing and communications, said in a Bloomberg Television interview yesterday. “It’s got huge potential.”