Discovery Sells HowStuffWorks at 82% Loss After Seven Years
This article is for subscribers only.
Discovery Communications Inc. sold HowStuffWorks, a website that explains the science behind everything from magnets to Silly String, for $45 million, taking an 82 percent loss seven years after acquiring the asset.
Blucora Inc., owner of the InfoSpace search business, acquired HowStuffWorks in an all-cash deal, according to a filing today. Discovery, whose cable channels include TLC and Animal Planet, will keep providing advertising services to the website it acquired for $250 million in 2007.