Con Edison Seeks to Avoid Building $1 Billion Substation

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Consolidated Edison Inc. will ask technology-savvy hipsters and churchgoers in Brooklyn and Queens to power down and save $1 billion.

New York City’s utility will release a proposal as early as next week to provide customers with incentives to invest in more efficient lighting, batteries, rooftop solar panels and other strategies to reduce reliance on the power grid, said Robert Schimmenti, vice president of engineering and planning. Such a move would delay the need to build a substation to handle surging demand in the city’s two fastest growing boroughs until at least 2024, he said.