Rubicon Project Files for $100 Million Web-Advertising IPO
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Rubicon Project Inc., whose online-advertising platform reaches 96 percent of Internet users in the U.S., filed to raise $100 million in an initial public offering.
The figure is a placeholder used to calculate fees and may change. The Los Angeles-based company intends to use the funds raised in the IPO for marketing and research and development, and may seek acquisitions, according to a filing today.