Pursuits
Why Adele Isn't Streaming Her New Album on Spotify or Apple
- A sale is better than a stream and her fans are poised to buy
- `Adele factor' stemmed drop in albums in 2011, analyst says
Why a Sale Is Better Than a Stream
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By restricting her new album “25” from streaming services Apple Music and Spotify, Adele is playing to her greatest strength: wide appeal.
The British singer is the rare artist whose allure spans demographic groups, from teenagers on YouTube and Spotify to adults who visit record stores or frequent iTunes. Music executives liken her to a four-quadrant movie, the lingo for blockbusters like “The Avengers” and “Jurassic World” that draw in young and old, men and women.