Bernie Ecclestone Plans Online Push to Boost Formula One Income
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Formula One plans to bolster its online content as early as June after officials at Ferrari SpA and Williams Grand Prix Holdings Plc’s teams called the racing series’ media strategy outdated.
A new application, or app, for computers and mobile devices will offer a mix of free and subscription-only video, series Chief Executive Officer Bernie Ecclestone said. Ecclestone has restricted the series’ own race coverage on the Internet for several years in an effort to protect annual television rights income of about $500 million.