What Zuck Is Missing About Messaging

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Mark Zuckerberg is thinking a lot about messaging. If the $19 billion purchase of WhatsApp wasn't enough proof, the Facebook chief executive officer spent a hefty chunk of today's earnings call talking about the opportunity in mobile communication.

He boasted that 200 million people open the Facebook Messenger app at least once a month. He likened the service to Facebook itself circa 2006, before moneymaking features such as public pages were added. And he extolled the virtues of David Marcus, the former head of EBay's PayPal unit who Facebook hired away last month, as the person to lead the future of messaging.