At Netflix, International Is the New Black
This article is for subscribers only.
The red envelope is fading fast, but Netflix's budding international streaming business is making up for lost revenue.
While Americans subscribing to Netflix's online-video service contribute the majority of sales, the other 40 or so countries where streaming is available are growing quickly. Netflix added 1.12 million international subscribers in the quarter that ended in June, nearly double the additions in the U.S. during the same period, the company said in its earnings report today. That could jump higher next quarter as Netflix prepares to debut streaming in six new markets, including big ones such as Germany and France.