Pursuits

McDonald's Offers Japan Chocolate Fries While It Mulls Unit Sale

  • `McChoco Potato' tests Japanese taste for salty-sweetness
  • Burger chain seeks new menu offerings in Japan to stem losses

McChoco Potato.

Photographer: Kiyoshi Ota/Bloomberg
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In an effort to win back customers after a series of food scandals, including a human tooth in a serving of french fries, McDonald’s Japan has come up with a surprise.

The “McChoco Potato” went on sale last week, tempting the Japanese public with white-and dark chocolate-covered french fries.