For Apple in China, Fourth Place Isn't So Bad

Customers try Apple products, including the iPhone, at the company's store in Beijing on March 12, 2013. Apple's Wangfujing store is the largest in Asia. Photographer: Tomohiro Ohsumi/Bloomberg
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Less than 24 hours after Xiaomi unveiled new products aimed at stealing away more Apple fans in China, the California consumer-electronics giant reported earnings that show it's still strong in the world's largest mobile market.

While Tim Cook led with the company's success throughout BRIC countries as he did on the last earnings call, the chief executive officer also rattled off a series of numbers today suggesting that China remains Apple's favorite growth story. IPhone unit sales grew 48 percent on the mainland last quarter compared with the same period a year ago, Cook said. Mac computers were up 39 percent and even iPads, which were down globally, jumped 51 percent in China.