Ford to Forgo 90,000 Trucks in Retooling for Aluminum F-Series
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Ford Motor Co. is set to lose production of more than 90,000 of its F-Series pickups, its best-selling and most profitable model, as it retools factories for a new aluminum-bodied truck that it’s betting will pay off in higher sales down the road.
The series of plant shutdowns will reduce the company’s sales, market share and profits in the lucrative pickup truck market, Joe Hinrichs, Ford’s president of the Americas, told reporters yesterday. To minimize disruption to supply, Ford is building up inventory of the F-Series and still expects the truck to be the best-selling vehicle line in the U.S. this year, a title it has held for 32 years, Hinrichs said.