Candy Crush-Like App Helps Engineers Target Tech Workers: Energy
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When Joel Tarver noticed workers at Baker Hughes relaxing during breaks playing the hugely popular smartphone game Candy Crush, he figured he could put their play to work.
Tarver, senior manager for digital marketing at Baker Hughes Inc., convinced his bosses to let him build an oilfield version of the game. That way workers could still enjoy their game break, yet also get a little on-the-job training. The games could also help spread the idea that the oil business has evolved into more of a high-technology industry that requires the kind of computer-savvy workers who might normally head off to Silicon Valley.