Twitter Testing Buy Button as E-Commerce Plans Take Shape
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For Twitter Inc., a tweet will soon be more than a form of communication or an ad -- it will be an invitation to buy.
The San Francisco-based microblogging company is testing a “buy” button so consumers can purchase directly from tweets posted on its service. Twitter is partnering with payments company Stripe Inc. to save a person’s credit-card information so users can make a purchase with just a couple of clicks, Nathan Hubbard, Twitter’s head of commerce, said in an interview.