Lyft Offers $10,000 a Month to Lure Commercial Drivers
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A week after beginning operations in New York, ride-sharing startup Lyft Inc. is offering as much as $10,000 a month to commercial drivers to work for the service.
The move is the latest by Lyft to gain traction in the most populous city in the U.S. The San Francisco-based company, known for big pink mustaches that adorn its cars, delayed starting its mobile-application service in New York last month after meeting regulatory resistance over whether it can operate without licensed commercial drivers. Lyft got the green light to go ahead on July 25 after it said it would comply with the rules.