GE Doubling Jobs in Africa as Ford Plans Eventual Surge
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U.S. manufacturing giants General Electric Co. and Ford Motor Co. see Africa emerging as the world’s next big growth market and are rushing to expand there.
“Everything is pointing toward a surge in the African economy,” Jim Benintende, Ford’s head of operations in the Middle East and Africa, said in an interview yesterday on the eve of the U.S. Africa-Business Forum in Washington. “We’re really focused on this region like never before.”