Nudging Can Save Europe Billions of Euros on Energy Bills
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European nations can cut billions of euros from citizens’ power bills using psychology to nudge them into consuming less, says energy-management business Opower Inc.
Using data and behavioral-science insights, popularized in the book “Nudge” by Richard H. Thaler and Cass R. Sunstein, utilities can cut consumption as much as 3 percent, Opower said.