Pursuits
‘Batman v Superman’ Seen Earning Less Profit Than Superman Alone
- Warner Bros. needs DC hits to narrow gap with Disney's Marvel
- 11 more movies planned from franchise over next four years
'Batman v Superman: Dawn of Justice'
Source: Warner Bros.This article is for subscribers only.
“Batman v Superman: Dawn of Justice,” is poised to conquer the box office for the third straight weekend. But beneath the cape, tights and superhero armor lies a mere mortal.
“Batman v Superman,” one of the most expensive films ever made, is on pace to produce a $278 million profit for Warner Bros. once home video, TV and merchandise proceeds are tallied, according to SNL Kagan analyst Wade Holden. That’s less than the estimated $300 million the studio earned from “Man Of Steel.” It’s also evidence that Warner Bros. has more work to do to make its DC Comics division the unbreakable superhero movie business it needs.