Amazon Offers Fire Phone for 99 Cents to Boost Adoption

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Amazon.com Inc. cut the price of its Fire smartphone to 99 cents with a two-year contract through AT&T Inc., seeking to boost adoption of the device six weeks after it went on sale.

The 32-gigabyte phone previously cost $199 through AT&T, the exclusive wireless carrier for the device and the second-largest mobile carrier in the U.S. The Fire phone comes with 12 months of free membership to Amazon’s Prime fast-delivery and media-streaming service, the Seattle-based company said today in a statementBloomberg Terminal.