Pursuits

Real Estate Crowdfunding Firm Seeks Lending Revolution

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The head of consumer-product marketing at Google Inc. and a former general counsel for a travel website are seeking to transform the mortgage-finance industry. Michael Burry, the hedge-fund manager who foresaw the housing market’s nosedive, is betting they can.

Brett Crosby left his post at Google last week to join Brew Johnson, once a lawyer for a company acquired by TripAdvisor Inc., to start PeerStreet Inc., a Los Angeles-based online platform for financing real estate through a form of crowdfunding. They’re partnering with small, non-bank lenders whose short-term commercial-property loans they can fund using a throng of individual investors.