World Cup Mania Shows How Sports Driving Biggest Mergers

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More Americans have watched the U.S. soccer team in this World Cup than ever before. The two biggest announced acquisitions in the world this year are for U.S. pay-TV operators. Yes, there is a connection.

AT&T Inc.’s bid for DirecTV, and Comcast Corp.’s merger with Time Warner Cable Inc., totaling a combined $134 billion, are tied together by a thread that today is driving many of the decisions in the world of pay-TV: Sports.