Netflix Cracks U.S. Cable Market Signing Small Providers

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Netflix Inc. signed deals with three U.S. pay-TV operators, putting the video-streaming service on an equal footing with traditional cable networks like HBO for the first time in the domestic market.

The three small operators, RCN Telecom Services LLC, Atlantic Broadband and Grande Communications LLC, will offer Netflix on living-room TVs through set-top boxes made by TiVo Inc., according to statements from the companies yesterday.