LinkedIn Sees Marketing Solutions as $1 Billion Business
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LinkedIn Corp. is working to make a $1 billion business out of its marketing solutions product by 2017, propelled by its planned acquisition of Bizo Inc.
LinkedIn, which said last month that it would acquire business-marketing startup Bizo for about $175 million, detailed its expansion plans in an internal document obtained yesterday by Bloomberg News. Bizo makes tools to help marketers pitch their potential customers. The acquisition hasn’t closed.