I’m a U.K. Retail Junk Bondholder, Get Me Out of Here

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Bondholders of Iceland Foods Group Ltd., which sponsors the “I’m a Celebrity... Get Me Out of Here!” reality television show set in the Australian jungle, are feeling the pressure.

The U.K. frozen-food chain’s 200 million pounds ($313 million) of 6.75 percent notes were at 76.18 pence on the pound today, according to data compiled by Bloomberg. The notes, which sold at face value four months ago, are the worst performing retailers in the Bank of America Merrill Lynch Sterling High Yield Index this quarter.