Facebook Advises Video for Small Businesses in Holiday Push
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When small businesses ask Facebook Inc. for advice on getting noticed amid all the holiday season marketing, the company has a new tip this year: video.
The number of small and medium-sized businesses posting video on the social network almost doubled in the last year, with 800,000 of them putting more than 3 million videos online in September, said Facebook Vice President Dan Levy. He declined to say how many of the videos were ads, and said the surge is being fueled by changes Facebook made to its advertising system in July. That included giving the option to measure for success based on video views and releasing a mobile version of the tool for managing ads.