T-Mobile Pursuit Shows Allure of $195 Billion U.S. Mobile Market

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T-Mobile US Inc. is becoming billionaire bait even though it’s the smallest national competitor in a market where the vast majority of the population already has a mobile phone.

What’s luring France’s Xavier Niel and Japan’s Masayoshi Son to bid on T-Mobile is a chance to get into the $195 billion U.S. industry before a new surge in demand for data services such as Internet access and video streaming. It’s the same rationale Verizon Communications Inc. used to justify its $130 billion deal to acquire full control of Verizon Wireless earlier this year. Data sales are already climbing 18 percent this year, according to analyst Chetan Sharma.