BlackBerry Unveils Leap Smartphone to Lure Touch-Screen Fans
BlackBerry Boosting Investment in Security: CEO
This article is for subscribers only.
BlackBerry Ltd. introduced a 5-inch (12.7 centimeter) touch-screen device for the lower end of the market in the erstwhile smartphone leader’s latest attempt to regain customers.
The Leap, which comes in white and gray, will cost $275, less than half of what the latest smartphones from Apple Inc. and Samsung Electronics Co. go for. It’ll be sold via European carriers in April, Waterloo, Ontario-based BlackBerry said at the Mobile World Congress in Barcelona Tuesday. The company said it’s planning three more devices this year, including one with a sliding keyboard.