Pursuits
Beef the New Red Bull as Burger Craze Takes Off in Hong Kong
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It’s a weeknight in Hong Kong, and gaggles of guys from the finance world are gathering to tuck into the latest food craze. Not ramen or sushi or Peking duck: juicy bacon cheeseburgers.
“It’s typical Hong Kong, you get these fads where people latch on and everyone seems to adopt it,” said Greg Smith, a managing partner at Hong Kong-based wealth-management firm Taylor Brunswick Group, as he finished feasting on a bunless mound of beef, bacon and cheese at the 11-month-old Beef & Liberty restaurant.