Pursuits

Netflix’s Pursuit of TV Domination Has a New Step: Ownership

The Netflix Inc. website displays the "House of Cards" series.

Photographer: Andrew Harrer/Bloomberg
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For most of its rapid ascent of the TV business, Netflix Inc. has rented shows. Now it wants to own them.

Like a major Hollywood studio or competitor HBO, the company will own many of the 20 or more original shows that debut on its streaming service next year, Chief Executive Officer Reed Hastings said in an interview.