Super Bowl Tests Twitter's Dominance in Ads Paired With Live TV
- Competition for real-time ads heats up with Facebook, Google
- Advertisers start to sour on Twitter's audience size
Members of the New England Patriots celebrate with the Vince Lombardi Trophy after defeating the Seattle Seahawks in Super Bowl XLIX in Glendale, Arizona, on Feb. 1, 2015.
Photographer: Christian Petersen/Getty ImagesThis article is for subscribers only.
Wix.com, which makes tools for creating websites, has spent millions of dollars for its Super Bowl advertising campaign in which the characters from DreamWorks Animation’s “Kung Fu Panda 3” discover that a good website can help them sell noodles. The company is in the midst of a multiweek effort to capture the attention surrounding the game, splitting its budget with television, Facebook Inc., Google and YouTube.
Virtually absent from the plan? Twitter Inc., the company that made its name as the venue for real-time conversation about live events.