Facebook Wants You to Post More About Yourself

  • Staff said to call lack of intimate sharing `context collapse'
  • Facebook tries prompting more personal types of posting

Facebook Goes All in on Live Video

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Facebook Inc. is working to combat a decline in people sharing original, personal content, the fuel that helps power the money machine at the heart of its social network, according to people familiar with the matter.

Overall sharing has remained "strong," according to Facebook. However, people have been less willing to post updates about their lives as their lists of friends grow, the people said.