Amazon Plans Big Push to Expand Prime Now Fast Delivery
- Delivery app launching on Web in May to reach larger audience
- Company selling $500,000 marketing deals tied to expansion
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Amazon.com Inc. plans to broaden the reach of its fast delivery service Prime Now, and is selling major brands promotional deals connected to the expansion, a sign the world’s largest Internet retailer is satisfied with early results from the nascent offering.
The service -- now only available through the Prime Now app on smartphones -- will be run on Amazon’s website starting in May, according to documents reviewed by Bloomberg.