Google and Levi's Are Now Making Connected Jean Jackets
A year after announcing its Jacquard partnership with Levi's, Google has unveiled its first sellable item.
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It’s been a year since Google first announced its partnership with Levi’s, but only now are the fruits of their collaboration starting to materialize.
As part of this year’s I/O conference, the companies unveiled the first piece of connected clothing powered with Jacquard by Google technology: a Levi’s trucker jacket made specifically for commuting bikers. Woven into one of the sleeves is a patch of conductive fibers—so subtle you can barely tell it’s there—that lets you tap or swipe across its surface and toggle a series of customizable commands, from silencing calls to querying Google Maps for directions.