NBC Expects 15 Percent Increase in Ad Sales for Rio Olympics
- Having more events live in prime time will help lure viewers
- Some top golfers, NBC employees staying home over Zika fears
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NBC expects to sell at least 15 percent more advertising for the Rio Olympics next month than it did during the London games in 2012, benefiting from having more live events in prime time.
Comcast Corp.’s NBCUniversal has deals with more than 100 Olympics advertisers, Seth Winter, executive vice president of sales at NBC Sports, said at a press event Monday in New York. The network sold “a little over $1 billion” in national advertising during the London games, he said.