The Average Legal Pot User Spends $647 a Year on Weed

With users of all ages, bud is more popular than edibles.

Medical marijuana buds dry in preparation for final packaging at the Tweed Inc. facility in Smith Falls, Ontario, Canada, on Nov. 11, 2015. Construction and marijuana companies are poised to benefit from the Liberal Party's decisive win in Canada's election, with leader Justin Trudeau vowing to fund infrastructure spending with deficits and legalize cannabis.

Photographer: James MacDonald/Bloomberg
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Increasingly lax marijuana legislation may be cheered loudest in college dorms, but it's the professor-aged ganja enthusiasts who are the average consumers of the legal stuff.

Headset Inc., a cannabis intelligence firm, reviewed about 40,000 legal marijuana purchases made in Washington State from September 2014 to July 2016. The Seattle-based company determined that the average recreational weed consumer is a 37-year-old man who buys traditional marijuana buds. The median spend by this customer was $647 annually, with an average of 19.5 days between purchases.